Like a tree lined street, a quiet presence.
The “ROJU” brand name is derived from the Japanese word for tree lined streets. When imagining how an office building should be, we thought about the environment that people work in, its presence in the landscape, and the tenants who reside within. We considered that the ideal environment was one that comfortably blended with the image of the people who come and go here – a place that may not usually demand attention, yet stands with effortless presence. And thus we designed a name that evokes such tree lined streets.